{"id":36678,"date":"2020-05-26T08:03:54","date_gmt":"2020-05-26T07:03:54","guid":{"rendered":"https:\/\/idsurvey.fluidhub.it\/a-good-questionnaire-dos-and-donts\/"},"modified":"2024-07-19T09:20:16","modified_gmt":"2024-07-19T08:20:16","slug":"a-good-questionnaire-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/","title":{"rendered":"A good questionnaire: do\u2019s and don\u2019ts"},"content":{"rendered":"<p>Good visual impact, target on focus, good questions and good flow: designing an effective questionnaire depends on a lot of different factors and the error is just around the corner. Designing a good questionnaire means collecting higher quality survey data.<\/p>\n<p>The questionnaire is the heart of your survey. Designing a good questionnaire means collecting higher quality survey data. In fact, your respondents will have a more positive reaction to a well-designed questionnaire.<\/p>\n<p>In this article, you\u2019ll find a useful checklist of do\u2019s and don\u2019ts to avoid the most common mistakes.<\/p>\n<p>&nbsp;<\/p>\n<h2>How to make a questionnaire<\/h2>\n<ul>\n<li><strong>Create a survey using your target vocabulary.<\/strong><br \/>\nThis will help to create empathy with your audience positively influencing response rate and encouraging respondents to answer.<\/li>\n<li><strong>Keep it simple.<\/strong><br \/>\nAlways use a simple and clear vocabulary for your research surveys.<\/li>\n<li><strong>Insert screening questions when needed<\/strong>.<br \/>\nScreening and demographic questions direct the survey to a specific target filtering the respondents. For example: if the survey has to be directed to per owners, a typical survey question can be \u201cDo you own a cat or a dog?\u201d. The survey will follow a different flow according to the answer. If the interviewer is not in target, thank him and close the interview.<\/li>\n<li><strong>A questionnaire design for each survey.<\/strong><br \/>\nAn online questionnaire requires more attention to visual details compared to a telephone one as it is directly aimed to the respondent.<\/li>\n<li><strong>The right questions for each methodology<br \/>\n<\/strong>When designing your questionnaire for an online survey you might prefer more interactive and visual questions like rating scale, sliders, drag and drop. For CATI and CAPI \u2013 where you have the interviewer as a barrier between the questionnaire and the respondent \u2013 you can opt for standard question types as single select, multiple choice or text questions.<\/li>\n<li><strong>Check, check again\u2026and check a third time.<\/strong><br \/>\nThe mistake is around the corner and it might influence the results of your research. So always check (and double-check) your work.<\/li>\n<li><strong>Insert open-ended questions.<\/strong><br \/>\nThey\u2019re more effective than closed-ended questions to collect details on hot topics for your area of interest.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><del><a class=\"et_pb_button et_pb_custom_button_icon et_pb_more_button\" title=\"Discover IdSurvey software to manage your questionnaires, schedule a free demo.\" href=\"https:\/\/www.idsurvey.com\/en\/demo-request\/\">Discover IdSurvey software to manage your questionnaires, schedule a free demo<\/a><\/del><\/p>\n<p>&nbsp;<\/p>\n<h2>What not to do<\/h2>\n<ul>\n<li><strong>Have unclear goals.<\/strong><br \/>\nThe goal is the base of the questionnaire, not vice versa. If the goal is not clear, examine your project more in detail and just after a good analysis start to create a questionnaire.<\/li>\n<li><strong>Underestimate screening questions.<\/strong><br \/>\nIf you insert a series of questions at the beginning of the questionnaire, you\u2019ll be able to immediately select your target and increase data quality. For example: you have a questionnaire on children favourite TV shows. In this case, screening questions will be useful to understand if the respondent has children or nephews, if they live together and if they are in the right age range. Just after this screening phase, you can start gathering information and answers.<\/li>\n<li><strong>Overlook possible answers.<\/strong><br \/>\nPut yourself in your respondents\u2019 shoes and imagine how his answers can be useful for your goal. Then include useful questions in the survey.<\/li>\n<li><strong>Revise texts superficially.<\/strong><br \/>\nSurvey revision is essential not to lose reliability: missing words and spelling errors make you unprofessional. Texts errors highly influence the outcome of your data collection.<\/li>\n<li><strong>Use generic questionnaire templates<br \/>\n<\/strong>You may find online generic questionnaire templates ready to use. Although the temptation to use something ready-made may be strong, remember that a quality questionnaire must be produced professionally and carefully.<\/li>\n<li><strong>No guarantees on the use of personal data.<\/strong><br \/>\nThe respondent has to feel safe to transmit and share his personal data. So promise (and keep) legal use of personal data. And if you don\u2019t need personal data for your survey, just guarantee anonymity.<\/li>\n<li><strong>Use too many acronyms and technical terms.<\/strong><br \/>\nUse specific language just if you\u2019re sure your audience is familiar with it. If the respondent doesn\u2019t understand your questions, he may drop out or give incorrect answers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>IdSurvey: one survey platform, all your projects<\/h2>\n<p>To design an effective questionnaire you have to use a tool that can guarantee maximum usability.<\/p>\n<p><a href=\"https:\/\/www.idsurvey.com\/en\/survey-design-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">IdSurvey<\/a>\u00a0is a professional web-based software that integrates 3 data collection methods and\u00a0<a href=\"https:\/\/www.idsurvey.com\/en\/reports-and-dashboards\/\">analysis<\/a>\u00a0in one simple interface:<\/p>\n<p>Online survey (CAWI)<br \/>\nTelephone survey (CATI)<br \/>\nFace to face survey (CAPI)<\/p>\n<p>With IdSurvey you can design your questionnaire, administer interviews and display or export results, all in one simple interface. The software doesn\u2019t require installation, it can be used on any common browser from anywhere you are.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good visual impact, target on focus, good questions and good flow: designing an effective questionnaire depends on a lot of different factors and the error is just around the corner. Designing a good questionnaire means collecting higher quality survey data. The questionnaire is the heart of your survey. Designing a good questionnaire means collecting higher [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":36282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[38],"tags":[],"wl_entity_type":[86],"class_list":["post-36678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-world","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A good questionnaire: do\u2019s and don\u2019ts - IdSurvey<\/title>\n<meta name=\"description\" content=\"Good visual impact, target on focus: good questionnaire. In this article you\u2019ll find a useful checklist of do\u2019s and don\u2019ts to avoid most common mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mauro Ronci\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/\"},\"author\":{\"name\":\"Mauro Ronci\",\"@id\":\"https:\/\/www.idsurvey.com\/en\/#\/schema\/person\/406673de9d1c4610323fb968fb217278\"},\"headline\":\"A good questionnaire: do\u2019s and don\u2019ts\",\"datePublished\":\"2020-05-26T07:03:54+00:00\",\"dateModified\":\"2024-07-19T08:20:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/\"},\"wordCount\":753,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.idsurvey.com\/is-content\/uploads\/2020\/05\/questionario-efficace-cose-da-fare-e-non-fare.jpg\",\"articleSection\":[\"Research world\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/\",\"url\":\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/\",\"name\":\"A good questionnaire: do\u2019s and don\u2019ts - IdSurvey\",\"isPartOf\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/a-good-questionnaire-dos-and-donts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.idsurvey.com\/is-content\/uploads\/2020\/05\/questionario-efficace-cose-da-fare-e-non-fare.jpg\",\"datePublished\":\"2020-05-26T07:03:54+00:00\",\"dateModified\":\"2024-07-19T08:20:16+00:00\",\"description\":\"Good visual impact, target on focus: good questionnaire. 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