{"id":36677,"date":"2020-06-04T09:31:23","date_gmt":"2020-06-04T08:31:23","guid":{"rendered":"https:\/\/idsurvey.fluidhub.it\/user-or-customer-profiling-why-is-it-worth-it\/"},"modified":"2025-04-23T10:52:05","modified_gmt":"2025-04-23T09:52:05","slug":"user-or-customer-profiling-why-is-it-worth-it","status":"publish","type":"post","link":"https:\/\/www.idsurvey.com\/en\/user-or-customer-profiling-why-is-it-worth-it\/","title":{"rendered":"User or customer profiling: why is it worth it?"},"content":{"rendered":"

Customer Profiling \u2192 Knowing \u2192 Communicating<\/h2>\n

It takes all sorts to make a world goes a well-known saying. Truth or not, people who are involved in marketing (especially market research) should always bear in mind the importance of customer profiling.<\/p>\n

Why?<\/em>\u00a0Easy: because\u00a0customers are not all the same<\/strong>. Neither users nor respondents. Each group of customers has specific characteristic, different customer journey, a different approach to events, different interests and habits.<\/p>\n

It\u2019s potentially damaging not to be aware of your user\/customer profile. Best-case scenario, you won\u2019t get good results for your product or service. Worst-case scenario, you\u2019ll get ambiguos, invalid and incomplete results.<\/p>\n

That\u2019s the reason why\u2026<\/p>\n

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customer profiling means knowing<\/h2>\n

Knowing<\/strong>\u00a0is for sure the foundation of\u00a0every marketing strategy aimed to be effective.<\/p>\n

This is particularly true in\u00a0market research\u00a0<\/em>where everything is about communication with your target audience and potential customers.<\/p>\n

Sample profiling allows to differentiate communication adapting it to your ideal customers. This guarantees higher accuracy and control on your resources.<\/p>\n

Each customer\/user carries\u00a0valuable information<\/strong>\u00a0for the researcher. Approaching these information correctly and with the right profiling method is the only way to use them for research.<\/p>\n

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Creating value with customer profiling<\/h2>\n

Sample profiling is useful to get to know your target better and to be well-informed on their requirements to elaborate strategies and proposals to turn customers into buyer persona.<\/p>\n

What about a market research survey?<\/strong><\/p>\n

Profiling users is fundamental for any market research.<\/p>\n

For example<\/em>: we\u2019ve been asked to design a survey on dry milk for newborns. If we don\u2019t\u00a0profile our users before, how can we find respondents? How and who are we going to interview?<\/p>\n

Or how can we interview someone on smokers habits if we don\u2019t even know if he smokes or not?<\/p>\n

Obviously these are just\u00a0two simple\u00a0hypothesis\u00a0<\/strong>but they\u2019re useful to understand how important it is to have an updated and complete profiling results.<\/p>\n

It\u2019s crucial to\u00a0invest the right resources in customer profiling\u00a0<\/strong>and it\u00a0has to be done in a precise and rational way.<\/p>\n

It will be useful to:<\/p>\n