{"id":36674,"date":"2020-07-20T08:20:58","date_gmt":"2020-07-20T07:20:58","guid":{"rendered":"https:\/\/idsurvey.fluidhub.it\/how-important-is-it-to-know-your-survey-target-audience\/"},"modified":"2024-07-19T09:24:49","modified_gmt":"2024-07-19T08:24:49","slug":"how-important-is-it-to-know-your-survey-target-audience","status":"publish","type":"post","link":"https:\/\/www.idsurvey.com\/en\/how-important-is-it-to-know-your-survey-target-audience\/","title":{"rendered":"How important is it to know your survey target audience?"},"content":{"rendered":"<p>When you\u2019re designing your questionnaire it\u2019s important to be familiar with your survey target audience. We know, it\u2019s almost impossible to\u00a0<strong>personally know your entire target market<\/strong>\u00a0in the web era. So, here\u2019s the challenge: designing the best questionnaire for your target audience AKA designing the best questionnaire to get the answers you\u2019re looking for.<\/p>\n<p>The secret to designing great market research surveys is to know\u00a0<strong>what you\u2019re looking for and how to get it<\/strong>. You have to sample and slim down the list to match your population size.<\/p>\n<p>When you\u2019re collecting information you could easily think that the more is the best. Truth is that having tons of information on your respondents is not the winning strategy. What is important is to have the right data.<\/p>\n<p>Depending on the type, theme, and peculiarities of your survey you can categorize survey responses in 2 different groups:<\/p>\n<ul>\n<li><strong>generic information<\/strong>, as level of education, age, income, marital status, or religious\/political belief.<\/li>\n<li><strong>specific information<\/strong>, as the propensity to a certain brand or the satisfaction for a certain service, etc\u2026<\/li>\n<\/ul>\n<p>Your mission is to be sure of what you want to know from your respondents, what is your premium content. A lot of times we tend to include unnecessary questions that are useless to our research and annoying for the interviewee.<br \/>\nBeing direct and coherent to the survey topic is essential, and will increase your response rate.<\/p>\n<p>Another important marketing strategy is to\u00a0<strong>phrase your questions clearly<\/strong>: minimize the risk of misunderstanding, misinterpretation, and vagueness.<\/p>\n<p>&nbsp;<\/p>\n<p><del><a href=\"https:\/\/www.idsurvey.com\/en\/demo-request\/\"> Discover IdSurvey software to manage your questionnaires, schedule a free demo.<\/a><\/del><\/p>\n<p>&nbsp;<\/p>\n<h2>How to be aware of your survey target audience?<\/h2>\n<p>Two respondents can be similar but not<strong>\u00a0perfectly the same.\u00a0<\/strong>It may seem clich\u00e9 but that\u2019s a really important issue that influences the way each respondent approaches the survey and the impact this has on results.<\/p>\n<p>Putting yourself in your respondents\u2019 shoes is useful to understand their point of view and consequently pinpoint your questionnaire weak points or to\u00a0<strong>imagine the emotional involvement<\/strong>\u00a0they may feel towards your survey.<\/p>\n<p>It\u2019s also useful to understand\u00a0<strong>which data are the best<\/strong>\u00a0and the most helpful to collect.<\/p>\n<p>Here are some<strong>\u00a0questions that will help you familiarize with your survey target audience<\/strong>\u00a0and get useful information for your\u00a0<a href=\"https:\/\/www.idsurvey.com\/en\/online-survey-software\/\">online survey<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Interest<\/h2>\n<p>How much\u00a0<strong>your questionnaire will impact<\/strong>\u00a0respondents? How interesting could it be for them?<\/p>\n<p>These are the questions you should answer before designing the survey. In fact, the higher is the interest, the more respondents will be motivated to answer which translates into valid and reliable data and a higher number of responses.<\/p>\n<p>&nbsp;<\/p>\n<h2>Acquaintance<\/h2>\n<p>How much is survey target audience<strong>\u00a0aware of the survey subject?<\/strong>\u00a0If they are well acquainted, they will give better and more sincere answers. So be sure to dig a little deeper on their acquaintance of the topic to be sure that they\u2019re in your target.<\/p>\n<p>&nbsp;<\/p>\n<h2>Frequency<\/h2>\n<p>How often are respondents exposed to\u00a0<strong>information related to the survey topic?<\/strong><br \/>\nThis question is particularly useful for political surveys, for example. When the respondent is well informed, he will also be able to give better answers that have a greater impact on survey results.<\/p>\n<p>&nbsp;<\/p>\n<h2>Competence<\/h2>\n<p>How\u00a0<strong>competent<\/strong>\u00a0are interviewees\u00a0<strong>on the topic<\/strong>\u00a0investigated? For example: it\u2019s not recommended to ask a kitchen newbie to evaluate the performance of a new kitchen robot! His opinion will have a lower value than the one of an expert cook.<\/p>\n<p>These are just some of the numerous questions that you should ask yourself before designing your questionnaire.<br \/>\n<strong>Be curious and be empathetic:<\/strong>\u00a0it\u2019s your job to put respondents in the best position to provide the best answers ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re designing your questionnaire it\u2019s important to be familiar with your survey target audience. We know, it\u2019s almost impossible to\u00a0personally know your entire target market\u00a0in the web era. So, here\u2019s the challenge: designing the best questionnaire for your target audience AKA designing the best questionnaire to get the answers you\u2019re looking for. The secret [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[38],"tags":[],"wl_entity_type":[86],"class_list":["post-36674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-world","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How important is it to know your survey target audience? - IdSurvey<\/title>\n<meta name=\"description\" content=\"When you\u2019re designing your questionnaire it\u2019s important to be familiar with your survey target audience to get the answers you\u2019re looking for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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