{"id":36666,"date":"2020-12-21T08:45:00","date_gmt":"2020-12-21T07:45:00","guid":{"rendered":"https:\/\/idsurvey.fluidhub.it\/brand-loyalty-survey-how-and-why\/"},"modified":"2022-08-09T07:30:17","modified_gmt":"2022-08-09T06:30:17","slug":"brand-loyalty-survey-how-and-why","status":"publish","type":"post","link":"https:\/\/www.idsurvey.com\/en\/brand-loyalty-survey-how-and-why\/","title":{"rendered":"Brand loyalty survey: how and why"},"content":{"rendered":"<p>Why brand loyalty survey? Because increasing customers\u2019 loyalty to a brand is the real deal for any entrepreneur today. In<a href=\"https:\/\/www.idsurvey.com\/en\/customer-satisfaction-an-effective-questionnaire\/\" target=\"_blank\" rel=\"noopener\">\u00a0this article,\u00a0<\/a>we talked about\u00a0<em>customer satisfaction.<\/em>\u00a0But we want to stress it again:\u00a0<strong>keeping a customer is 5 times more difficult than get it so you have to measure your customers\u2019 loyalty.<br \/>\n<\/strong><\/p>\n<p>In this article, we\u2019ll define brand loyalty, its advantages, and how you measure it through survey questions.<\/p>\n<p>&nbsp;<\/p>\n<h2>Brand loyalty: what it is and why it\u2019s important<\/h2>\n<p>What we mean with<strong>\u00a0brand loyalty<\/strong>? Here\u2019s the definition:<\/p>\n<p><em>\u201cBrand loyalty is the ability of a brand to keep customers avoiding\u00a0<\/em><em>them to purchase the same items from concurrent brands.\u201c<\/em><\/p>\n<p><em>Why is it important?<\/em>\u00a0Brand loyalty can give a competitive plus to your business. Increasing it you will:<\/p>\n<ul>\n<li>Reduce marketing costs: having a loyal customer base costs less than getting a new one (that has still to be convinced and motivated)<\/li>\n<li>Attract new consumers: a loyal customer triggers a positive cycle attracting new customers especially in those markets where the purchase is expensive and risky<\/li>\n<li>\u00a0Give you the time to counterattack competitors: a loyal customer is a customer who doesn\u2019t like change so a customer who is not even interested in newer and more economic products. This means that you have the time to adjust your offer to the market without losing any client at all.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Measuring customer loyalty with brand loyalty surveys<\/h2>\n<p>Brand loyalty revolves around\u00a0<strong>5 key elements<\/strong>\u00a0that can be measured with market research:<\/p>\n<ol>\n<li><strong>Approval<\/strong><\/li>\n<li><strong>Trust<\/strong><\/li>\n<li><strong>Customer satisfaction<\/strong><\/li>\n<li><strong>Perceived quality<\/strong><\/li>\n<li><strong>Perceived value<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2>Ask the right questions<\/h2>\n<ol>\n<li><strong>Brand approval<\/strong><br \/>\nIt measures the ability to cause positive or negative feelings towards a brand. To measure your brand approval you can ask the following questions:<br \/>\n\u2043<em>\u00a0Are you impressed by our brand?<\/em><br \/>\n<em>\u2043 Do you think our brand is better than competitors?<\/em><\/li>\n<li><strong>Customer satisfaction<br \/>\n<\/strong>The satisfaction of your customers measures the ability of a product\/service to\u00a0<strong>meet expectations<\/strong>\u00a0(or to exceed them). You can measure this parameter with net promoter score questions that will give you an overview of promoters and detractors of your brand.<br \/>\n<em>\u2043 On a scale from 1 to 10, how likely is it that you recommend our product?<\/em><br \/>\n<em>\u2043 The quality of our products is lower, same or higher compared to competitors?<\/em><\/li>\n<li>\u00a0<strong>Trust<\/strong><br \/>\n<strong>Brand trust is proportional to loyalty<\/strong>: the decrease or increase of brand trust will negatively or positively influence brand loyalty.<br \/>\n<em>\u2043 Do you trust our brand?<\/em><br \/>\n<em>\u2043 How did we earn your trust?<\/em><br \/>\n<em>\u2043 How can we guarantee your trust?<\/em><\/li>\n<li><strong>Perceived quality<br \/>\n<\/strong>It is a crucial element to measure brand loyalty.<br \/>\n<em>\u2043 How do you rate our product\/service quality?<\/em><br \/>\n<em>\u2043 Do you think our product\/brand can be easily replaced?<\/em><\/li>\n<li><strong>Perceived value<br \/>\n<\/strong>This value is for sure linked to perceived quality but it focuses on personal aspects.<br \/>\n<em>\u2043 What is the value of the brand\/product for you?<\/em><br \/>\n<em>\u2043 How likely it is for you to buy from another brand if the store was closer?<\/em><br \/>\n<em>\u2043 How likely it is for you to buy from another brand if the product was more economic?<\/em><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2>To sum up: unveil your key factor with brand loyalty surveys<\/h2>\n<p>So, if you\u2019re at the end of this post, you\u2019ll know for sure how to measure brand loyalty and how important it is for your company. Assessing it with effective surveys helps you understand and identify those key factors that will be crucial to keep your customers close.<\/p>\n<p>&nbsp;<\/p>\n<p><del><a href=\"https:\/\/www.idsurvey.com\/en\/demo-request\/\"> Discover IdSurvey for brand loyalty surveys <\/a><\/del><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why brand loyalty survey? Because increasing customers\u2019 loyalty to a brand is the real deal for any entrepreneur today. In\u00a0this article,\u00a0we talked about\u00a0customer satisfaction.\u00a0But we want to stress it again:\u00a0keeping a customer is 5 times more difficult than get it so you have to measure your customers\u2019 loyalty. In this article, we\u2019ll define brand loyalty, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":36273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[38],"tags":[],"wl_entity_type":[86],"class_list":["post-36666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-world","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand loyalty survey: how and why - IdSurvey<\/title>\n<meta name=\"description\" content=\"Brand loyalty survey: keeping a customer is 5 times more difficult than get it so you need to learn how to use surveys to keep your customers. 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