{"id":36665,"date":"2021-01-07T10:43:38","date_gmt":"2021-01-07T09:43:38","guid":{"rendered":"https:\/\/idsurvey.fluidhub.it\/mixed-mode-surveys-4-reasons-to-use-it\/"},"modified":"2022-08-09T07:30:09","modified_gmt":"2022-08-09T06:30:09","slug":"mixed-mode-surveys-4-reasons-to-use-it","status":"publish","type":"post","link":"https:\/\/www.idsurvey.com\/en\/mixed-mode-surveys-4-reasons-to-use-it\/","title":{"rendered":"Mixed-mode surveys: 4 reasons to use it"},"content":{"rendered":"

Ask better questions, take advantage of the right methodologies, use more effective techniques for your target. These are just some of the many reasons that make the difference in market research. The goal is the same:\u00a0increase<\/strong>\u00a0response<\/strong>\u00a0rate<\/strong><\/em>, that is to say, complete as many interviews as possible.<\/p>\n

How?<\/em>\u00a0In many cases, a good solution is\u00a0mixed data collection (mixed-mode surveys).<\/strong><\/p>\n

Let\u2019s see why it\u2019s important to integrate it into your project strategy.<\/p>\n

 <\/p>\n

Mixed-Mode surveys in practice<\/h2>\n

D.A. Dillman and J. Tarnai \u2013 authors of several books on data collection \u2013 stated in 1988:<\/p>\n

\u201cMixed-Mode surveys are the future of data collection.\u201d<\/em><\/p>\n

But what really is Mixed-Mode?\u00a0Mixed-mode is mixing methodologies in data collection to get a higher response rate and quality of answer.<\/strong><\/p>\n

You\u2019re using mixed-mode if you start an interview via CATI and then you finish it via CAWI, for example. Or also if you\u2019re collecting data via CATI, CAWI, and CAPI simultaneously.<\/p>\n

 <\/p>\n

Mixed-mode surveys: 4 (essential) reasons to use them<\/h2>\n

Web, face-to-face, phone:\u00a0<\/span>which methodology can help you complete more interviews?<\/span><\/em>\u00a0As said the answer is not one but\u00a0<\/span>multiple methodologies together.<\/span><\/strong>\u00a0Here\u2019s a 4 points list on why to use it:<\/span><\/p>\n

    \n
  1. A wider target.
    \n<\/span><\/strong>In the US about 10% of the population doesn\u2019t have Internet access (source:\u00a0Pewresearch\u00a0<\/a>\u2013 2019). This could be enough to include the use of phone interviews \u2013 and not just web \u2013 to widen our target<\/span><\/li>\n
  2. Speed uptime.
    \n<\/span><\/strong>Time is a limited resource and mixed-mode can speed up questionnaire compiling using more methodologies sub sequentially or at the same time.<\/span><\/li>\n
  3. Increase the quality of answers.
    \n<\/span><\/strong>Sometimes during a web interview, an open-end answer may result incomplete or not coherent with the question. In this case, adding a phone or face-to-face methodology to the survey may be the best solution.<\/span><\/li>\n
  4. Meet respondent\u2019s request.
    \n<\/span><\/strong>The respondent can opt for his favorite methodology being able to choose from a variety of them.<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    How IdSurvey can maximize your response rate<\/h2>\n

    Low response rate or survey methodology not suitable for the target: these are factors to avoid to make a survey effective and we\u00a0<\/span>can help you reach this goal.<\/span><\/strong><\/p>\n

    IdSurvey is designed and optimized to take advantage of all mixed-mode surveys benefits:<\/span><\/p>\n