{"id":36650,"date":"2021-01-22T13:55:09","date_gmt":"2021-01-22T12:55:09","guid":{"rendered":"https:\/\/idsurvey.fluidhub.it\/why-the-dont-know-answer-compromise-your-survey-data\/"},"modified":"2024-07-22T10:04:00","modified_gmt":"2024-07-22T09:04:00","slug":"why-dont-know-answer-compromise-your-survey-data","status":"publish","type":"post","link":"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/","title":{"rendered":"Why the \u2018don\u2019t know\u2019 answer compromise your survey data"},"content":{"rendered":"<p>We think there\u2019s a common and underestimated error that can compromise your survey data. When filling a questionnaire, it\u2019s not rare to find \u201c<strong>don\u2019t know<\/strong>\u201d as a possible answer option.<\/p>\n<p>In this article, we analyze the \u201cdon\u2019t know\u201d issue with pros and cons.<\/p>\n<p>Let\u2019s start from the conclusion: why giving the respondent the possibility to answer \u201cdon\u2019t know\u201d is a bad choice for the survey data?<\/p>\n<p>Because you\u2019re giving the interviewee the<strong>possibility to cut across the questionnaire\u00a0<\/strong>without focusing on the question nor the answer.<\/p>\n<p>If so, why the \u201cdon\u2019t know\u201d is still so frequently used in questionnaires?<\/p>\n<p>A lot of companies think<strong>\u00a0it can help the respondent<\/strong>\u00a0during the compilation and limit inaccuracy.<\/p>\n<p>The general idea is that it\u2019s better not to answer rather than giving a random and inaccurate response.<\/p>\n<p>This strategy makes things more difficult.<\/p>\n<p>&nbsp;<\/p>\n<h2>Respondents\u2019 categories<\/h2>\n<p>Let\u2019s split our survey respondents into<strong>\u00a0two categories<\/strong><\/p>\n<ul>\n<li>those who have a<strong>\u00a0strong opinion\u00a0<\/strong>on any issue and are determined to express it;<\/li>\n<li>and those\u00a0<strong>who are often uncertain<\/strong>\u00a0of their opinions or avoid a definitive answer because of a competency limit;<\/li>\n<\/ul>\n<p>The first category of respondents would decisively answer our\u00a0<a href=\"https:\/\/www.idsurvey.com\/en\/survey-design-software\/\">survey\u00a0<\/a><a href=\"https:\/\/www.idsurvey.com\/en\/survey-design-software\/\">questions<\/a>\u00a0regardless of the \u201cdon\u2019t know\u201d option that they wouldn\u2019t consider anyway. The second category is the one that could opt more for the no-answer.<\/p>\n<p>At first glance, adding the \u201cdon\u2019t know\u201d seems like a good choice: after all<strong>\u00a0we want our respondent to be sincere<\/strong><\/p>\n<p>When we include the \u201cdon\u2019t know\u201d option, we presume that people who opt for this answer don\u2019t have an opinion on the subject.<\/p>\n<p>The truth is that there are also other reasons why the \u201cdon\u2019t know\u201d can be picked. Some examples:<\/p>\n<ul>\n<li>they don\u2019t understand the question;<\/li>\n<li>they avoid answering to a \u201ccomplex\u201d question;<\/li>\n<li>they\u2019re not motivated or not suitable to answer.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Survey data and Satisficing theory<\/h2>\n<p>In 1991 Krosnick outlined the\u00a0<strong>Survey Satisficing theory<\/strong>: answering a survey involves a cognitive effort not everybody is willing or able to make. Avoiding this effort with a \u201cdon\u2019t know\u201d is sometimes the easiest strategy.<\/p>\n<p>Survey Satisficing theory is more and more popular in market research. As a consequence, the \u201cdon\u2019t know\u201d option is now frequently omitted from questionnaires.<\/p>\n<p>There\u2019s strong evidence of the unreliability of the \u201cdon\u2019t know\u201d answer and how compromising it is for your survey data.<\/p>\n<p>Dismissing this option for good will put respondents into a different position may be a more demanding one but for sure\u00a0<strong>more useful to the research.<\/strong>\u00a0You will minimize the risk of getting an unmotivated and sloppy answer.<\/p>\n<p>Our suggestion is to avoid the \u201c<strong>don\u2019t know<\/strong>\u201d and to focus on better answers to cover all possible hypotheses and provide to your respondents a detailed selection of options.<\/p>\n<p>If these reasons are not enough for you, just remember: getting a\u00a0<strong>better answer<\/strong>\u00a0is more than getting no answer at all!<\/p>\n<p>&nbsp;<\/p>\n<p><del><a href=\"https:\/\/www.idsurvey.com\/en\/demo-request\/\">Discover IdSurvey<\/a><\/del><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We think there\u2019s a common and underestimated error that can compromise your survey data. When filling a questionnaire, it\u2019s not rare to find \u201cdon\u2019t know\u201d as a possible answer option. In this article, we analyze the \u201cdon\u2019t know\u201d issue with pros and cons. Let\u2019s start from the conclusion: why giving the respondent the possibility to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":36255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[38],"tags":[],"wl_entity_type":[86],"class_list":["post-36650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-world","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why the \u2018don\u2019t know\u2019 answer compromise your survey data - IdSurvey<\/title>\n<meta name=\"description\" content=\"Why giving the respondent the possibility to answer \u201cdon\u2019t know\u201d is a bad choice for the survey data? This article will help your data collection!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/\"},\"author\":{\"name\":\"Staff\",\"@id\":\"https:\/\/www.idsurvey.com\/en\/#\/schema\/person\/c92125cf8e13e7d4b76f2079e35c1112\"},\"headline\":\"Why the \u2018don\u2019t know\u2019 answer compromise your survey data\",\"datePublished\":\"2021-01-22T12:55:09+00:00\",\"dateModified\":\"2024-07-22T09:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/\"},\"wordCount\":509,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.idsurvey.com\/is-content\/uploads\/2021\/01\/perche-inserire-la-risposta-non-so-danneggia-i-dati.jpg\",\"articleSection\":[\"Research world\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/\",\"url\":\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/\",\"name\":\"Why the \u2018don\u2019t know\u2019 answer compromise your survey data - IdSurvey\",\"isPartOf\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.idsurvey.com\/en\/why-dont-know-answer-compromise-your-survey-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.idsurvey.com\/is-content\/uploads\/2021\/01\/perche-inserire-la-risposta-non-so-danneggia-i-dati.jpg\",\"datePublished\":\"2021-01-22T12:55:09+00:00\",\"dateModified\":\"2024-07-22T09:04:00+00:00\",\"description\":\"Why giving the respondent the possibility to answer \u201cdon\u2019t know\u201d is a bad choice for the survey data? 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